{"id":1605,"date":"2026-05-24T16:21:50","date_gmt":"2026-05-24T16:21:50","guid":{"rendered":"https:\/\/pertingo.biz\/new\/?post_type=case-studies&p=1605"},"modified":"2026-05-24T16:25:06","modified_gmt":"2026-05-24T16:25:06","slug":"free-to-air-tv-entertainment-channel-dhamaal-by-sri-adhikari-brothers","status":"publish","type":"case-studies","link":"https:\/\/pertingo.biz\/new\/case-studies\/free-to-air-tv-entertainment-channel-dhamaal-by-sri-adhikari-brothers\/","title":{"rendered":"Free-to-air TV entertainment channel, Dhamaal, by Sri Adhikari Brothers!"},"content":{"rendered":"\t\t
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\ud83d\ude80 Exciting News! \ud83d\ude80

We at MarketMen are thrilled to share the successful launch of a vibrant 30-day campaign for the new free-to-air TV entertainment channel, Dhamaal, by Sri Adhikari Brothers!<\/p>



\ud83c\udf1f Campaign Highlights:
Target Area: Rural areas across UP & MP with populations up to 5,000 people
Activities: Engaging promotions for popular shows like Ramayan, MataKi Chowki & Mere Sai
Audience Engagement: Our “Watch and Win” contest offered gold as a prize, with winners selected through a lucky draw
Memorable Keepsakes: Dhamaal branded key chains were distributed to the audience so they could always remember the show
Brand Visibility: To ensure lasting impact, wall paintings were done in the same villages and towns where our branded van campaign rolled through
Promoted to Over 12,000 People: We engaged with over 12,000 people during the campaign, collecting valuable data
Post-Campaign Success: After the campaign, we checked in with Sri Kailash Adhikari, and he confirmed that they received a great response, with increased viewership of the shows, which had been quite low before the activation.

The campaign kickstarted on 5th June 2024, and has since been a whirlwind of excitement and engagement. Our dynamic emcee kept the energy high, inviting promoters to the van and keeping the crowd thoroughly entertained.

Check out some of the amazing moments from the campaign in the pictures below \ud83d\udcf8

We are proud to be part of this fantastic journey and look forward to bringing more smiles and entertainment to every corner of the country. Stay tuned for more updates!

hashtag<\/span>#<\/span>MarketMen<\/a> hashtag<\/span>#<\/span>DhamaalTV<\/a> hashtag<\/span>#<\/span>SriAdhikariBrothers<\/a> hashtag<\/span>#<\/span>RuralEngagement<\/a> hashtag<\/span>#<\/span>OnGroundCampaign<\/a> hashtag<\/span>#<\/span>EntertainmentForAll<\/a> hashtag<\/span>#<\/span>WatchAndWin<\/a> hashtag<\/span>#<\/span>CommunityEngagement<\/a> hashtag<\/span>#<\/span>BrandPromotion\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Brand activation is an immersive strategy aimed at engaging audiences directly and authentically<\/p>\n","protected":false},"author":1,"featured_media":1606,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"case-study-category":[25],"class_list":["post-1605","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","case-study-category-brand-activation-rural"],"acf":[],"_links":{"self":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1605\/revisions"}],"predecessor-version":[{"id":1612,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1605\/revisions\/1612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/media\/1606"}],"wp:attachment":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/media?parent=1605"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-study-category?post=1605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}