{"id":1592,"date":"2026-05-24T16:04:08","date_gmt":"2026-05-24T16:04:08","guid":{"rendered":"https:\/\/pertingo.biz\/new\/?post_type=case-studies&#038;p=1592"},"modified":"2026-05-24T16:06:01","modified_gmt":"2026-05-24T16:06:01","slug":"colors-hindi-channel-talking-tom-campaign","status":"publish","type":"case-studies","link":"https:\/\/pertingo.biz\/new\/case-studies\/colors-hindi-channel-talking-tom-campaign\/","title":{"rendered":"Colors Hindi Channel \u2013 Talking Tom Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1592\" class=\"elementor elementor-1592\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8235f1 e-flex e-con-boxed e-con e-parent\" data-id=\"e8235f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcde07 elementor-widget elementor-widget-video\" data-id=\"4bcde07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/ViFbvj_nS2k&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ff42b elementor-widget elementor-widget-text-editor\" data-id=\"b6ff42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-embed__wrapper\"><strong>A Revolutionary Concept<\/strong><\/div><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>In a world where traditional advertising is losing its sheen, MarketMen and Colors TV joined forces to bring a groundbreaking concept to life: Talking Tom. This innovative campaign aimed to promote Colors TV shows at various touchpoints, from railway stations and colleges to parks, market areas, and corporate offices.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>The Design<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>Crafted meticulously by the MarketMen team, Talking Tom was a spectacle to behold. Designed as a walking TV set, the structure had a TV screen instead of a face. Hidden inside was a promoter who could see the outside world through a concealed peephole. Equipped with a battery to operate the remote TV, Talking Tom showcased the latest promos of Colors TV shows, capturing the attention of passersby.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>The Execution<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>Talking Tom was not just a static installation; it was a moving marvel. The campaign was executed over a month, during which Talking Tom visited multiple high-traffic locations. The design allowed the promoter inside to navigate through crowds, making the experience interactive and engaging.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>The Impact<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>The campaign was an overwhelming success, generating more than 1 lakh eyeballs over its duration. People were not just amazed but also intrigued by Talking Tom. Many waited to catch a glimpse, captivated by the unique blend of technology and creativity.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Extended Reach: IIT Mumbai Event<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>The success of Talking Tom didn&#8217;t stop at promoting Colors TV shows. The same installation was later used at an IIT Mumbai event, creating a buzz around Colors TV&#8217;s offerings among the student community, further amplifying its impact.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>The Reaction<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>The campaign received rave reviews from both the audience and industry experts. It was a perfect example of how out-of-the-box thinking can create a lasting impact, making Talking Tom a case study in innovative marketing.<\/p><p><!-- \/wp:paragraph --><!-- wp:heading --><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a world where traditional advertising is losing its sheen, MarketMen and Colors TV joined forces to bring a groundbreaking concept to life:<\/p>\n","protected":false},"author":1,"featured_media":1593,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"case-study-category":[48],"class_list":["post-1592","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","case-study-category-brand-activation-urban"],"acf":[],"_links":{"self":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1592\/revisions"}],"predecessor-version":[{"id":1597,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1592\/revisions\/1597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/media\/1593"}],"wp:attachment":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/media?parent=1592"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-study-category?post=1592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}