{"id":1537,"date":"2026-05-24T15:16:11","date_gmt":"2026-05-24T15:16:11","guid":{"rendered":"https:\/\/pertingo.biz\/new\/?post_type=case-studies&#038;p=1537"},"modified":"2026-05-24T15:17:08","modified_gmt":"2026-05-24T15:17:08","slug":"sony-tv-set-entertainment-india-pvt-ltd-main-maike-chali-jaungi","status":"publish","type":"case-studies","link":"https:\/\/pertingo.biz\/new\/case-studies\/sony-tv-set-entertainment-india-pvt-ltd-main-maike-chali-jaungi\/","title":{"rendered":"Sony TV (SET Entertainment India Pvt. Ltd) \u2013 Main Maike Chali Jaungi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1537\" class=\"elementor elementor-1537\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a505f51 e-flex e-con-boxed e-con e-parent\" data-id=\"a505f51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf7f27 elementor-widget elementor-widget-text-editor\" data-id=\"fcf7f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>A Campaign Like No Other<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>In a groundbreaking marketing initiative, Sony TV (SET) took to the streets to promote its new show, &#8220;Main Maike Chali Jaungi.&#8221; The campaign was a perfect blend of innovation, creativity, and strategic planning, capturing the essence of the show while making a significant impact across multiple cities.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>The Concept<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>The campaign featured a convoy of three autorickshaws, one trailing the other, each adorned with the show&#8217;s logo designed like a &#8216;chunari&#8217; or &#8216;dupatta&#8217; on a bag, perfectly encapsulating the show&#8217;s theme. As the autorickshaws moved through different parts of the city, they played the show&#8217;s jingle along with the tune-in time, creating an unforgettable auditory experience for the onlookers.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>The Execution<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>Operational from 10 am to 8 pm for seven days leading up to the show&#8217;s launch, the autorickshaws made strategic stops at important junctions in each city. MarketMen was responsible for securing all necessary permissions from authorities and executing the campaign to perfection.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>The Reach<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>The campaign was rolled out in ten major cities: Mumbai, Ahmedabad, Baroda, Rajkot, Surat, Delhi, Lucknow, Agra, Varanasi, Kanpur, Meerut, Indore, Bhopal, Gwalior, and Jabalpur. The autorickshaws traversed through commercial complexes, parks, market areas, main roads, highways, malls, and colleges, ensuring maximum visibility.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>The Impact<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>The campaign was a roaring success, generating an estimated 2 lakh plus eyeballs per city. The unique concept and flawless execution made it a talking point, creating a buzz that was impossible to ignore.<\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p><strong>Making History<\/strong><\/p><p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p><p>What set this campaign apart was its pioneering nature. Despite the challenges of securing permissions for such an unconventional marketing strategy, MarketMen and Sony TV (SET) pulled off the first-of-its-kind event, setting a new standard for innovative marketing in the entertainment industry.<\/p><p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a groundbreaking marketing initiative, Sony TV (SET) took to the streets to promote its new show, \u201cMain Maike Chali Jaungi.\u201d<\/p>\n","protected":false},"author":1,"featured_media":1538,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"case-study-category":[48],"class_list":["post-1537","case-studies","type-case-studies","status-publish","format-standard","has-post-thumbnail","hentry","case-study-category-brand-activation-urban"],"acf":[],"_links":{"self":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/types\/case-studies"}],"author":[{"embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1537\/revisions"}],"predecessor-version":[{"id":1542,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-studies\/1537\/revisions\/1542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/media\/1538"}],"wp:attachment":[{"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/media?parent=1537"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/pertingo.biz\/new\/wp-json\/wp\/v2\/case-study-category?post=1537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}